My name is Eric Moldero but most people I have worked with will refer to me as “Moldy”. I am a freelance art director and motion picture producer currently residing as an expat in Mazatlán Sinaloa Mexico. Born and raised in San Francisco California, I began my career as an animator and web developer, before moving on to producing music videos, scaling down my design business to focus my career in VFX for advertising and motion pictures .
Since 1997 I’ve been using my creative talent with technology producing both public and private work for companies, collectors, and institutions from all around the world, ranging from Tokyo, London, Australia and the US as a digital media producer, and technology/digital media specialist working across various mediums (Web, TVC, Promo, Digital and Documentary).
In my 20 year career, I’ve had both the honor of working as an animator at Balthaser:FX which at the time housed some of the worlds top designers and developers as well as had the opportunity to test my skills acting as lead animator at Young & Rubicam in San Francisco, one of the worlds largest and longest standing ad agencies where back in 2005, I personally set the standard for the Microsoft Butterfly Logo Animation. Besides the many different clients that I have had the honor and pleasure of working with, I’ve been responsible for delivering creative to brands ranging from; Canon USA, AMD, Dreamworks and Warner Bros.
SEO Web Development
I have been personally building websites since 1997 for clients such as Microsoft, Foster Farms, AMD, Invisalign and the NCAA. I specialize in responsive mobile friendly websites that are built from the ground up prioritizing a strong SEO (Search Engine Optimized) framework. This results in websites that are both multi-platform and visually appealing while extending my clients reach to a global market by removing the limitations a typical 'web designer' delivers to his clients today. Great content is only great if users can find it.
Film & Video Production
Over the years, I've worked globally with clients ranging from Fortune 500 companies, to small businesses and independent producers with projects ranging from Digital Cinematography & Editing, to Special Effects & Compositing. There are many creative directions you can take your final piece, but in the end it’s all about finding the style that fits your brand, budget and communicates with your target audience best. All of my productions share the same goal: To make your brand stand out.