Case Study

Continental Tire

ROLE: Color Grading, Editing, Animation, Compositing, Rig Removal, VFX

Continental Tire, a prestigious brand, welcomed our team to their creative roster in 2015, Bruce Dorn was the creative director behind this advertising campaign. Continental Tire is a client with a diverse portfolio of interests which fully leverages our integrated model to achieve efficiencies and brand marketing objectives across the board.

This Continental Tire web campaign included a series of interviews and testimonials for Continental Tire’s DWS06 line of high performance tires as well as a few corporate pieces.

DWS06 Product Testimonials 1 of 7

Conti Stories

Rough Concept Animation

Grunge Intro Concept

Additional Production Credits:

Client: Continental Tire
Commissioned by: CRAF2M LLC via Bruce Dorn
Concept: Bruce Dorn
Creative Director: Cadu Medina
Cinematography: Bruce Dorn
Project Management: Cadu Medina