Case Study: Canon USA

Role: Editing, Rig Removal, Color Grading, Compositing, Animation, VFX, Lower Thirds
Canon USA – Brucie Interrupted

Case Study: Canon USA

Role: Editing, Rig Removal, Color Grading, Compositing, Animation, VFX, Lower Thirds

Canon USA is one of the top leading manufacturers of imaging and optical products, including cameras, camcorders, photocopiers, printers and other devices. Each project was intricately designed and created to impact their target audience effectively while holding true to Canon USA's strict style guide.

My role for these pieces for Canon USA ranged from editor to compositing, color grading and rig removal, some of these pieces were featured on Canon’s various media channels and others were featured at the Canon EOS booth at the CES international show Las Vegas 2015. This work was directed by Canons very own Bruce Dorn (Canon Explorer Of Light).

The Search for Secret Waters

Exploring the Seven Continents with Canon EOS Cameras

Parker Smith and the Lonely Pine Quail – Sunflower

Behind The Scenes – Parker Smith Trio

Brucie Interupted

In this campaign ‘Brucie Interupted’, Canon Explorer Of Light Bruce Dorn takes us along various photo shoots including: a World War II fighter plane, to the race track, inside for a studio fashion shoot and into the wild with 60 wild horses using the Canon EOS 5D Mark IV. My role in this campaign for Canon USA was primarily color grading and compositing to announce the creative abilities of the new Canon EOS 5d mark IV. These pieces were featured on Canon’s various media channels.

Aces High

Motorsports

Seeing Double

Studio Fashion

Wild Ponies

Aces High Alt intro

Additional Production Credits:
Client: Canon USA
Commissioned by: CRAF2M LLC via Bruce Dorn
Creative Director: Bruce Dorn
Cinematography: Bruce Dorn
Primary Editor: Cadu Medina
Project Management: Cadu Medina