Case Study: Continental Tire

Role: Color Grading, Editing, Animation, Compositing, Rig Removal, Keying, VFX
Continental Tire Color Campaign

Case Study: Continental Tire

Role: Color Grading, Editing, Animation, Compositing, Rig Removal, Keying, VFX

Continental Tire, a prestigious brand, welcomed our team to their creative roster in 2015, Bruce Dorn was the creative director behind this advertising campaign. Continental Tire is a client with a diverse portfolio of interests which fully leverages our integrated model to achieve efficiencies and brand marketing objectives across the board.

The Continental Tire color campaign consisted of various spots aired on ESPN during the American Le Mans Series (ALMS). These are just a few samples of the various spots we created for Continental Tire’s 2016 campaign. Other pieces included a series of interviews and testimonials for Continental Tire’s DWS06 line of high performance tires.

Red – 60 second spot

Silver – 30 second spot

Gold – 30 second spot

Blue – 30 second spot

DWS06 Product Testimonials 1 of 7

Conti Stories

Rough Concept Animation

Grunge Intro Concept

Additional Production Credits:
Client: Continental Tire
Commissioned by: CRAF2M LLC via Bruce Dorn
Creative Director: Bruce Dorn
Cinematography: Bruce Dorn
Primary Editor: Cadu Medina
Project Management: Cadu Medina